CyberSmartWeb News Roundup

Search Term Research

Search term research is the process of selecting relevant keywords to target what people are using in a search within Google and other search engines.

Targeting these keywords can drive traffic to your web pages via natural Search Engine Optimization and paid search engine traffic.

Why Search Term Research?

Search term research lays the foundation for your search marketing campaign. Build the Search Engine Optimisation SEO campaign around your keywords and you’re guaranteed success! However, remember to keep in mind that it’s not about the keywords you want to be found for but the keywords your audience is using to locate the products and services you offer.

via Search Term Research.

Bloggers versus Copywriters: 8 Reasons why Bloggers do it Better

It’s true. Bloggers do it better. The good ones do anyway.

See for yourself: Choose a handful of your favorite blogs and a handful of static websites, and compare the writing.

(TIP: Try to choose sites that look professionally designed, as they’re more likely to have professionally written copy.)

Which ones grab you? Which ones keep you reading? Which ones are friendly and full of personality, and make you feel like you’re part of a conversation, not on the receiving end of a lecture?

Guaranteed, it’s the blogs. (As a copywriter myself, this is a painful admission. But it’s true.)

via Bloggers versus Copywriters: 8 Reasons why Bloggers do it Better.

Have Great Results With Article Marketing!

Ever wonder how to get a virtual flood of FREE traffic to your websites? Yeah, me too! Then I discovered article marketing.

What is Article Marketing?

Article Marketing is the art of the writing and distributing articles to article directories and blogs.

There are two main purposes of article marketing.

1.) To gain valuable backlinks from high page rank sites to your website or affiliate page

2.) To drive traffic to your website or affiliate page

via SiteProNews: Webmaster News & Resources » Blog Archive » How To Have Great Results With Article Marketing!.

Start Your SEO Campaign With On Page Optimization

Succeeding with search engine optimization is a function of understanding the basics. Search engine optimization consists of two different disciplines. The first is called on page optimization, what you do on your web pages to succeed, and off page optimization. By mastering both of these areas of optimization, you can have search engine success.

In order to be successful with your search engine optimization efforts long term, you should always start with on page optimization techniques. On page optimization refers to everything related to your actual web site and web pages from a search engine optimization perspective. This includes factors like web site age, URL, Meta tags, on page links, etc. It’s important that you start with on page optimization because it ensures that your pages will be fully recognized by search engines.

via Start Your SEO Campaign With On Page Optimization.

Checking In with Facebook Places

If you watched Facebook’s news event, you know that the company unveiled Facebook Places, its much-anticipated location feature. This lets users “check in” to places from their mobile device and let their friends know where they’re at and who they’re with in real time.

To use Facebook Places at this point, you either need to have an iPhone with the most recent version of the Facebook app or access Places from touch.facebook.com if you have a mobile browser that supports HTML5 and geolocation.

via Checking In with Facebook Places | WebProNews.