How Google Has Changed the World: A Conversation With Ken Auletta
Does Google Have Too Much Power?
Bill Gates felt he was doing a good thing by creating a universal platform. What Gates failed to see was the growing fear of the concentration of power. This lead to governmental intervention against Microsoft through anti-trust suits.
Today Google controls 2/3s of all searches in the United States. Out of the $171 billion that is spent on advertisements every year in the US, Google claims some $21 billion of that cash flow.
Google’s impact on the media, and on the general flow of information, has started to put fear in many people. Is Google blind to this growing fear? Does Google have too much power? Recently I have been building a relationship with Bing. I’m not comfortable with exclusively using Google. It’s a love hate relationship I guess you could say.
The author of a seminal new book about media, the cost of information — and whether we should trust the largest search engine in the world.
This is an interview with the author of the book that I’m just about finished reading. This is great stuff for bloggers. This is the best book that I have read all year on the subject.
This week on Q&A, our guest is Ken Auletta, bestselling author whose newest book “Googled: The End of the World as We Know It” will be published by Penguin next week. The book is a biography of the company Google. It tells the story of the company’s founders Larry Page and Sergey Brin and the many other people involved in the company’s success.
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This post was mentioned on Twitter by MrCyberSmartSEO: Does Google have too much power? http://bit.ly/5aPqap...
I'm looking forward to reading this book. I think people give Google too much power on the internet. They have so many rules that they can't even follow all of them. It's very limiting and what is really bizarre, is how many of the limits are created by bots…
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I see Google having problems in the near future. Like I said, I'm over at Bing using their tools and developing a presence with them. Like everything, it's not a good idea to put all the eggs into one basket. Thank you for your input and let me know what you think of his book.
I can't believe there aren't more books about this topic. It's on the minds of so many people.
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That would be fine with me.
I recently came across your blog and have been reading along. I thought I would leave my first comment. I don't know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.
Alena
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Thank you Alena. Don't be shy! Feel free to comment any time.
In my opinion, everything is possible. Google will lose its current domination if it stops fulfilling needs and another party rises and offer better services. So it's back to the law of supply and demand. Who supply the best will win the market. As long as the competition between major engines like Google, Bing, Yahoo, etc, is healthy, we users will get the most benefit
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I would say that the competition is not healthy at all. That is the point of the book and Google better wake up or they will fall from their high place.
Personally, I think bloggers, webmasters, and SEO's are keeping google afloat, we are the ones that hang on every word that comes from them. I wouldn't read this book, only because I am getting sick of Google, I am sure it is a great look into the masterminds of Google, but I don't care anymore. I just type away on my sites, do my basic SEO, and promote my sites…..
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I'm with you on that. I'm just trying to get an idea of the future. I'm using Bing now and developing a relationship with them. I never really liked Yahoo, but Bing looks promising.
I personally have nothing against the Google search engine, but against all the “FREE” tools they provide, like Google Analytics.
It is a good tool, but the data collected are private, and shouldn’t be shared. It is the price to pay for using the free tool.
I’m now using Piwik (www.piwik.org) and I hope more people will switch over. It is a nice tool, and we can program our own plugins and share them. Sure it is not as complete as GA, but it is still v0.54 and grows fast.